Target

Target.com

Target is an American retail corporation. It is the 8th-largest retailer in the United States, and is a component of the S&P 500 index.

Mission: Partner with Target's home internal team and Olson & Company to create an editorial inspirational section on target.com.

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Target.com's home category landing page with a link to the Style for Less editorial page for tips and products to update your home space.

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Style for Less editorial Home landing page animated transition. This was also applied to Bed + Bath, Furniture and Patio.

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Style for Less editorial Home landing page animated transition. This was also applied to Bed + Bath, Furniture and Patio.

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Style for Less editorial Home landing page animated transition. This was also applied to Bed + Bath, Furniture and Patio.

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Style for Less editorial external banners driving to the Style for Less Home landing page. This was also applied to Bed + Bath, Furniture and Patio.

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Mission: Partner with Target's Site Marketing team and propose a new approach to all main Home category pages using lifestyle photography. The main goal was to up the number of clicks, increase sales and retain a photography budget.

Highlight: Grew campaign photography budget 300% over three years based on customer interaction results..

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Examples of Target.com's Home category lifestyle photography under the Style for Less campaign.

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Examples of Target.com's Home category lifestyle photography under the Style for Less campaign.

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Examples of Target.com's Home category lifestyle photography under the Style for Less campaign.

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Examples of Target.com's Home category lifestyle photography under the Style for Less campaign.

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Mission: Represent Target's Home "Design for All" designers on Target.com.

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Target.com's presentation of designer Orla Kiely for the Design for All campaign.

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Target.com's presentation of designers Thomas O'Brien and Victoria Hagan for the Design for All campaign.

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Target.com's presentation of designers Michael Graves and Isaac Mizrahi for the Design for All campaign.

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Target.com's presentation of designers Isabelle de Borchgrave and Sean conway for the Design for All campaign.

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Mission: Partner with Target's in store team and create a cohesive marketing effort for the main patio furniture collection with an emphasis on inspirational mix and match.

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Target.com's patio furniture collection landing page, inspiring mix and match options.

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Photography of Target's Malbury collection and how the animation process was executed during the shoot.

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Photography of Target's Havenbury collection and how the animation process was executed during the shoot.

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work samples by brand

Minnesota Physician

Print + web design / art direction
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Pony Recording

Branding + website
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Sentyrz Market

Website + marketing
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Target.com

Interactive deisgn + art direction
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Sales educational animation
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Print + web design / art direction
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Print + web design / art direction
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Design + art direction
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Minneapolis • Minnesota

scottyallantown@gmail.com | 612 203 5344

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