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I'm a graduate of multiple years of graphic design seasoning, starting in print and growing into interactive. I have a strong loyalty to branding with clear communication, this makes it a natural to design advertising and marketing material. My design experience includes the following: logos, publications, advertisements, brochures, websites, banner ads, signage, and posters. I am proficient with Adobe Creative Suite. As a freelance designer, I have worked on these respected brands, Target, Pioneer, 3M, Ford, Starwood Hotels and Morrie's Auto Group
Minnesota Physician Publishing
Art Director
July 2017 to present
assignment:Direct, design and produce a monthly publication dedicated to the Minnesota heath
industry. Other tasks include designing the marketing material and the website.
highlight:A complete redesign of the website with an upgraded responsive design to
incorporate the publication in a subscription format.
Freelance
Art DirectorGraphic DesignerProduction Artist
July 2009 to July 2017
assignment:Worked for four agencies plus a variety of small companies.
highlights: agency + accounts
- Oglivy Mathers/Lacek Group — Starwood Hotels, Ford and Dupont Pioneer
- Linnihan Foy — Morries Automotive Group
- deZinnea — 3M
- Bingo Theory — Fingerhut.com
Target
Senior Interactive
Designer Art Director
April 2005 to July 2009
assignment:Art direction and design for the Home section of the Interactive Marketing department.
Concept and presenting ideas. Managing and conducting photo shoots. Liaison between
internal staff and outside partners to ensure the purity of the company’s brand.
highlights:
- Creative partner to introduce and sustain an interactive lifestyle photography campaign for the Target.com Home selling pages.
- Grew campaign budget 300% over three years based on customer interaction results.
- Motivated by increased sales and exposure, manufacturer funding grew 200% for the Target.com Patio Furniture photo budget.
- Created and presented a photo animation concept for mini-sites that became the brand standard for 2.5 years.
Furnishings
Magazine
Art DirectorGraphic DesignerProduction Artist
January 2004 to April 2005
August 1997 to January 2003
assignment:Art direction and graphic production management of a local full color magazine devoted
entirely to the modern home. Concept, design and produce marketing materials including
interactive to ensure the brand’s integrity.
highlights:
- Integral contributor to help the magazine grow from a 16 page black and white rag stock publication to a 64 page full color glossy.
- Creatively oversaw the redesign of the magazine three times.
